These designs are used by a pâtisserie located in Senkawa, Tokyo. We thought carefully about what type of design would be appropriate as the identity of a French patisserie led by a Japanese patissier, and decided to use antique Japanese textiles. The idea for the logo was developed from old French letters and printed materials. My goal was not to simply imitate French culture and the French, but to produce something original which only a Japanese person could come up with.