The goal of this project is to have the children of farming families return to their homesteads, helping alleviate the Japanese problem of farms lacking successors. It also attempts to address the problem of farmland abandonment and to foster distribution system transformation. Initially, we worked to create a Noka no Kosegare Network (“farm son’s network”) identity, but through discussions with the client it became apparent that they had a strong focus on bringing about wide-ranging changing to Japanese agriculture, so we proposed “REFARM” as a comprehensive name, and “Creating future farming standards” as its slogan. The blue and green colors represent the sky and fields.