This is the design for a deli & cafe in Iida City, Nagano Prefecture. The store is located on Ringo Namiki Dori (“Apple Street”), a long-beloved central street, so we chose an identity consisting of a stylized wood block print based on a row of apple trees. & A was also named after the street, using the first letter in “Apple.” It services three business formats: eat-in, to go, and delivery.