Shimokitazawa cannot be summed up from a single vantage. It goes by many names: theater district, music district, vintage clothing district. One of its most alluring aspects is the way the new and old intertwine. We were placed in charge of the art direction for a free newspaper published in Shimokitazawa, and began by designing a logo. Misatikoh is an anagram of Shimokita. We chose a neutral image for the newspaper’s layout, so that it would draw a wide-ranging readership.